As we each battle with our information overload dragons, we face a paradox. While we fight the dragon, we are like the grasshopper. You know the grasshopper – the inquisitive young priest who sought true understanding to complex problems. His teacher, “Master Po” providing first simple analogies as answers, then as the boy understands more – come more complex answers. Content marketing can learn from Master Po.
The Web as our “Master Po.” It has a simple answer to everything. But as we seek deeper understanding – beyond the highest rated stereo or the best route to take, when we ask “Who is the best consulting partner?” or “What is the most appropriate software product to buy?” Master Po has that answer too.
What does Master Po do when the grasshopper seeks deeper understanding? He shares stories.