|Marti Konstant and Andy Crestodina
500 words. That’s it. Once I get there, I do a quick edit, add a few links and hit Publish.
That is the promise for this article. A promise to myself. But sadly – I have broken promises to myself before. Eat healthy. I had a cinnamon roll this morning. But my mother taught me to be an optimist, so here goes.
8:45 – lets do this and make the 9:40 train.
You see, I just attended a great marketing session on blogging and content marketing. It was hosted by two great marketers Andy Crestodina of Orbit Media Studios, and Marti Konstant of Konstant Change. After a quick intro to set context, we dove right into SEO, key words, article titles, guest blogging, linking, and all kinds of great stuff. It was wonderful – really.
And yet here I am … first with tons of article ideas. Then to make things easier, I pull up an article I started last week … Why video? – about creating multimedia without the lights, camera and cost of traditional video. It is what we do, it should be easy. But no. One page becomes two, then three, then rearranged. The message changes, and soon it’s a train wreck. No closer to a blog post than when I started.
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