I speak with authority on this topic. ;-)
I’m not turning a lot of heads at the my kids’ soccer games. But like everyone, I want to connect with people in more personal and compelling ways while looking my best and professional. I know video can be a great tool for that, but doing even a decent job with video gets challenging – at least for me. I have done it, somedays it is easy – most days its hard. I have two problems. First – me, I don’t always look particularly stellar at the right moments, and getting my message right, with eye contact, keeping things brief – it’s hard. Second, even on my best day – shooting a decent video is hard. Getting in the right location, (without kids or office noise) with the right gear, lighting, the mics – for me, it proves challenging.
But everyone is beautiful in our moments of authenticity. When we share stories and the sound of our honest voices. Think about yourself. Whether talking to your kids or presenting to a client – often you are not face to face, but when you share your voice and stories what happens? You convey not only your identity, age, ethnicity, and gender, but also your knowledge, experience, passion, confidence – all the things that make us human. There’s only one thing missing: your face. People like to see people – to put a face to a name so to speak.
Bring together your best most professional images, with your voice, passion, and stories. It works even when you’re in your PJs, or it’s that unshaved morning, or when the kids or the co-workers are making noise. With digital storytelling you can do it without all the cost and hassle of traditional video. And it not only works for videos of you – but also as new way to capture the stories of your customers and leaders. The simple recipe is: sequenced photos of you + some slides or other images + your voice in a brief, personal message. You can do this in Powerpoint, iPhoto, or right from your phone.
Video is powerful. Personal video can be hard. Good quality photos + your voice are easier and often much more professional looking. That is what works for me and and you can see how this works with customer stories and thought leadership too.